In this stage, you will identify your users. Users will vary considerably, so ensure that you conduct an audience needs analysis, talk to users, get responses from email, talk. Also, at this stage, you must identify the tasks that the web site will perform. For each audience, there are a basic set of task requirements for each web site. For example, “How do I learn more?” “Who can I contact?” “How do I order products?” or “How do I download software?” Identify what users want to accomplish, what questions they’ll ask, and what answers they’ll expect. Set the objectives for the web site with the design team.